Brand Story

Status Quo

Every parent loves their child and wants to protect their child from all the harm in the world. This includes ensuring that the checklists are ticked when it comes to hygiene - simple things like sterilising their milk bottles, washing their clothes and bed sheets. However, the one thing that a child comes into contact most often, the stroller and/or car seat, is often neglected

Conflict

Parents are often busy working, with little time to spare and could possibily not know how to effciently and effectively wash their child’s baby gear. Most importantly, their child are often too young to communicate to the adults that their baby gear is very dirty and needs a wash.

Resolution

We stand in to help these children have clean baby gear to ride in again by communicating with parents the need and importance of washing their child’s baby gear regularly.